A small red twin-bell alarm clock on a matching red background.

Sleep with something dumber.

Dumb Bell™
It rings. That's it.

Your phone has no business being in your bed.

A person asleep in white sheets with a red alarm clock on the pillow beside them.It has never once
read your email.
A phone face down in an open drawer, with a red alarm clock on the table top.Your phone can think
about what it's done.
A red billboard on a brick gable wall above a quiet street at dawn.Sleep with
something
dumber.

Outdoor, 48-sheet. Placed on walls next to bedrooms. Copy composited onto the image.

The product story

Dumb Bell is a clock. It has two bells, one hammer and a spring you wind with your hand. It cannot connect to anything, and it has nothing to tell you.

We spent four years removing features. The first prototype had a screen. Then a light. Then a very small speaker that could say the date. All of them have been thrown into a canal.

What is left will wake you at the time you told it to, and it will do so loudly and without any opinion on how you slept.

NotificationsNone
UpdatesNone, ever
BatteryYour thumb, once a day
Works withRooms
PrivacyIt does not know your name
Price£39. Once.

Social

You have
0 new
notifications.Forever. Dumb Bell.
Screen time this week: 0h 0m.It has no screen. Dumb Bell.
Do you want to allow this clock to use your location?It doesn't want to. Dumb Bell.
Snooze is one thumb.
Rage is free.Dumb Bell.
Turn it off and on again.You can't. It's a clock. Dumb Bell.
Terms and conditions: it rings.Dumb Bell.
Nobody has ever doomscrolled a bell.Dumb Bell.
Your 3 a.m. thoughts will now have to be your own.Dumb Bell.

Email, which is a bit rich of us

This is the only email we'll sendFrom Dumb Bell
We know.

We sell a clock that stops you reading things like this. Buy one and we promise not to write again.

Buy a clock
Your clock has shippedFrom Dumb Bell
It's on its way.

We can't track it for you. Neither can it. It'll get there when it gets there, which is how things used to work and it was fine.

Check nothing
How did you sleep?From Dumb Bell
Don't answer that.

We genuinely do not want to know. There is no survey. Delete this and go back to bed.

Delete this

Thirty seconds, one take

A locked-off shot of a bedside table in the dark. The phone lights up, over and over, and each buzz walks it slowly towards the edge. Voiceover is delivered as flat as possible.

0:00Black. A phone buzzes on wood.
0:04VO: Three people liked a photo of your lunch.
0:09VO: Your package is on the same street as your package.
0:14VO: Someone you met in 2014 is going live.
0:21The phone buzzes off the edge. A long silence. It lands on carpet.
0:25Silence. The red clock in the dark. It ticks.
0:27VO: Dumb Bell. Sleep with something dumber.