PN.26.034. Motion. Studio project, 2026.
Four Marks Waking Up
Four logos from the library, each given one way of coming to life that could only belong to it.
The brief
Animate logos so the motion says what the brand is.
The idea
A logo animation should not be a decoration. Ondée's rings spread from a falling drop. Nullohm's line runs along, hesitates, and drops to zero. An aperture opens on the sun. And Dumb Bell rings, stops, and has nothing further to add.
Decisions
- Motion comes from the idea of each mark, not from a shared template.
- Each one shares a hand-written easing vocabulary.
- Everything runs as live SVG, so it stays sharp at any size.
How it came together
- Asked what each brand would do if it woke up.
- Built each as a function of time.
- Reused the real Nullohm curve code and the real Ondée ratios.
How it works
Every frame is computed by a small function of time and written straight to SVG.
Want something like this?
Tell us what you are making. A few lines is enough to start.
Hanging nearby
Loud WordsA title sequence where words behave like their meanings. Heavy lands hard. Shy hides. Loud gets out of hand.PN.26.035. Animation.
A Museum of WaitingTwelve loading animations, displayed with museum labels and the seriousness they have always deserved.PN.26.033. Animation collection.
NullohmAn identity for a superconductor maker, where every cable batch stamps its own logo from its batch code.PN.26.008. Logo files, Brand book PDF.